The One Shining Moment Phenomenon

(NORTH CAROLINA! Come on and raise up...)

Does anyone else find the "One Shining Moment" phenomenon fascinating? The fact that a cheezy late-80's prom song is synonymous with the NCAA Tournament is quite interesting. The song was originally intended to be used during CBS's coverage of college football. The decision to play the song after the NCAA championship game proved to be a good one. One Shining Moment was first played after the 1978 title game, and has been a fixture of March Madness ever since. Here are some quotes from reputable news sources:

• "One Shining Moment is arguably the most famous song in sports." Wall Street Journal
• "...The playing of the anthem 'One Shining Moment' has become as integral to the NCAA tournament and national championship as snipping the nets." USA Today
• "One Shining Moment' is one of the great power ballads of all-time...one last heartfelt goodbye." Sports Illustrated

Please note that I'm NOT being sarcastic or snippy here. I look forward to hearing the song and watching the montage as much as anyone. I'm just intrigued that the song stands up and is downright important to a generation of people and basketball players that listen to Lil Wayne, Rick Ross, and Young Jeezy.

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